About Us

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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating about how to improve your businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

In addition, every issue offers coverage of new products, industry news, insights by experienced editors and respected columnists such as researcher Richard A. Passwater, Ph.D., merchandising consultant Jay Jacobowitz and attorney Scott Tips, and service departments, including a Calendar of Events, a Tip of the Month, specific attention to both Grocery and Supplier News and Products, and dedicated articles dealing with the natural food, dietary supplement and health and beauty sectors.

Each month, we also feature the ever-popular What’s Selling column. We have special opportunities like Product Profiles in print and many more online. Special issues throughout the year include the Annual Retail Survey (March) representing original research conducted by the WholeFoods staff, Natural Choice Awards (April), the industry’s foremost Source Directory (May), Retailer of the Year (November) and Natural Products Person of the Year (December).

WholeFoods Magazine’s print circulation is audited by BPA Worldwide.

* Reaching in print: 15,028 BPA-qualified subscribers (as of June 2019 BPA Brand Report)

* Reaching digitally: 18,928 (publishers statement June 2019)

* Total audience: 33,956

Visitors to WholeFoodsMagazine.com 45,892 (as of November 2018, BPA Brand Report)

* monthly page views 64,447

*  monthly visitors: 36,669

We will gladly send you our current BPA printed statement upon request. Please contact:

WFC, Inc.
51 Cragwood Road, Suite 100,
South Plainfield, NJ 07080
Phone (908) 769 1160 Fax (908) 769 1171